Another Year Done.

Well, it's recital season and that means that dance teachers across the country are beginning to breathe a sigh of relief...another year well done! Whew!


You already know this, but your end of the year recital is your biggest marketing tool for the next season. I hope you remembered to invite your local newspaper in to take photos, sent a press release before/after with audience results, and included an annual summary along with your registration dates for the next season with the release. I also hope you put your URL for your website and Facebook contact info in your show program. These are just some simple steps to expand your marketing opportunities at no cost. (If you didn't, put it on your list for next time!)


This year our class photos were posted on our Facebook page which people really enjoyed. Also, I encouraged students/parents to post their own snapshots on our site and asked them "What was your favorite performance?" Asking questions in your Facebook account is very helpful to start discussions.


Of course parents love to show off their photos and dancers love to tag their photos and share with friends. Creating buzz after the show is important to keep your successful show at the tip of their tongue when they are socializing online or in the local cafe.


I hope you all get a small break before summer classes begin. Breathe! :) Congratulations on another successful year. I'll be off for the summer from teaching, but working on fulfilling orders from dance teachers around the globe of my Releve' Dance Posters.