Time for change? Ready or not here it comes.

The local fitness center where I've rented for 11  years is under financial duress.   They want to move to a smaller space...so I'm being forced to smush into a smaller area or find a new home for my growing dance studio.  It's such a wierd feeling being pushed into a new plan, versus planning to do it yourself.   I just had it all figured out. We are coming off of an awesome recital in May, have a great group of teachers coming in for the Fall, and then the floor litterally drops out from under us!   Uhmmumf....

So, now looking at new options.  Which are limited in our small town... I just have to keep reminding myself of why I do what I do.  Why we all do what we do...why we teach dance --- it's so these kids can dance. 

I know I should be excited about the possibilities, but I'm just not ready for a big change in my dance life right now.   My regular work life is crazy and I sort of liked the way my dance life (business) was going.  Well, time to "go on with the show" I guess.   I'll let you know how it turns out.  If you have any advice I'd love to hear it! 

Dancingly Yours,
Ms. DeAnne

School Referendums - Is it your business?

Today is Tuesday April 6. Voting day for many local school districts across the nation. My community in Brodhead, Wis. is voting for the second time on a school referendum. The first vote in Feb. failed by 200 votes; the school district quickly put a second referendum on the ballot for April. Now, here's why I'm writing about this on Dance Teacher Talk Spot...

I organized a political action committee to PASS the referendum, even when the community is divided 50/50 on the issue. I'm a parent of two kids directly impacted by this vote and a small business owner of a child-based business; I felt I needed step up and be a leader in my community for the kids.

From a business perspective, I need strong schools my business to thrive-- bad schools equal no clients for a dance school... but I was one of the only businesses in town brave enough to state my position and get involved. Even our Chamber of Commerce and Mayor didn't have a voice because they were afraid to offend and lose business from customers on the opposite side.

So, did I make a mistake? Time will tell, but even if the vote doesn't go our way today I will know that I did all I could to help the children in this community thrive. It's what I do - put kids first.

If parents in my program were "no voters" (and I know there were some) and decide not to support my business next year then I guess that is a price I am willing to pay.

Now, I was careful not to promote the vote inside my business or use my location as a propaganda area, but I was not afraid to let people know I was an organizing member of the PAC and did a lot of highly visible campaigning. It's a small town, so people know me and my business affiliation. I've often heard the term, "it's not personal, it's business" referred to when tough business decisions are made; for me it was the opposite, "it's personal, not business" - sort of.

I'm sad that other business owners were not willing to step up and fight for a stronger school and to protect our local community. After all, if the school fails so will the community ultimately. So, what would you do in this position? Hide in the wings or share your school pride?

Sports vs. Dance

Well, it's come full circle right back to my own kitchen. The discussion of sports vs. dance. Who would think that even the dance teacher's daughter would be so perplexed by this decision? My philosophy has always been to raise well-rounded kids. My own two girls play many sports and dance all the classes we can fit in - they are great athletes in the studio and on the playing field.

This year my youngest auditioned for the Madison Ballet Nutcracker and successfully earned a spot on the cast. It was a proud moment...for a while. Then, she said after studying the audition schedule for the part, "But Mom, I'll have to miss 8 basketball games and maybe even more." She contemplated for 2 days and ultimately decided not to accept the role. Basketball won this time.

I'm OK with her decision, in fact, I give the 11-year old credit for trying to figure out the audition schedule and matching up the game schedule - even I hadn't done the full evaluation yet. But it brings out a great point for all of us dance studio owners. Flexible scheduling is key. You must communicate to parents who are contemplating busy schedules just how to fit dance in with organized sporting activities.

It's tough to keep those high school dance/athletes in the studio, but it's so important to your overall program. I remember our first couple of years at our own dance recitals - with out a senior class- the show lacked a bit of the dazzle. I had to grow them from scratch. You need the older kids with the more advanced choreography to make a complete show.

This year I really looked at the school calendar at our local middle school to try to schedule class times for the older girls that would not conflict with basketball and volleyball games - it takes a bit of work, but we managed to keep all our 7 and 8 th grade students for one more year. Dance won this time.

SCORE a business plan for your school

Do you have a working business plan for your dance school or retail shop? If you are like most small business people the answer is yes and no. Yes- I have one (or should we say HAD one), when we started, but we haven't looked at it in a while. If it has dust on it you really can't say you have a business plan now can you?

The Small Business Administration has a very helpful website at www.sba.gov on it you can spend hours finding resources you may have never known you had available. One I'm excited about is SCORE. It's a group of retired, executives that will sit with you and build a business plan, or simply just talk through your most recent trials and tribulations. And I know as independent-minded dance teachers we often feel we are alone or maybe afraid to ask for help. Well, here's help and it's FREE. Recently, I visited our local SCORE office in Wisconsin to talk about my Releve' Dance Poster business and they were very helpful, so tomorrow I'm going back to talk about my dance academy.

You'd be shocked at how quick they can get to the root of your problem. Business is business and these people know the business of it all. I go tomorrow to review my "old" plan and make a new financial plan with a specialist in that area. Did I mention this service is FREE! If you are thinking of expanding, contracting or even selling your business I think they are worth a step on your to do list before the dance season goes back into full swing.

Another option is to certify your business as a women owned business, check for that on the SBA site too. Find your state's resources and use them, that's what your tax dollars have been funding you may as well get your money's worth.

Does your school have a Facebook page?

Everyone's on Facebook! This summer I'm watching my own two children keep in touch with friends and grow their fan base on Facebook at lightning speed. So, how do you maximize Facebook for your dance school? Well, you have two audiences, Moms and Kids. The Mom category is the fastest growing Facebook user category on line.

Consider these facts about Facebook from the Internet Strategies Group.
1. 7/8th of its members are older than 24 years old.
2. The fastest growing age bracket is 35 and older
3. The average person is spending 15 minutes per session and accessing Facebook 5-6 times per day!

Your Dance Mom's are on Facebook. Your dancers are on Facebook. They need to be FANS of your business.

Rhee' Gold this month in Dance Studio Life Magazine has a great list of ideas for marketing your business too, go read it! One of his ideas is that people like to belong to a "dance family" so make your business a "place to belong." Facebook can do that easily for you. He had other suggestions but I say Facebook is the way to go!

Create a page for your business. If you have Facebook account already you can add a business page. If not, get online and spend a couple of hours playing on Facebook. It only takes minutes to set up your page, but you'll get lost in the content (trust me on that one).

I'm considering letting my 12 yr. old manage our Facebook account for the Dance Studio... I know scary right? But she knows more than I do and she would learn a lot too. Who do you know that is a huge Facebook user? Call them ask them to help.

Once you are on, join groups, add to discussions, make comments and be social. The key to success on Facebook is acting like a human being, not just a stale business. Have fun. Get creative. You can even add video clips and photos of your recitals!