Research shares benefits of early training age 3-4

I know most all dance schools provide pre-ballet/creative movement programs for young children, but until recently I hadn't read research to support WHY parents should select this for their children, other than the traditional, balance, poise, social and rhythm advantages.

Recently, I attended a 4-Kindergarten session from a local school district administrator in Wisconsin. While many schools in our area now offer 4K training in the school systems, many don't. So,they are still out there trying to convince taxpayers of the long term benefits of 4K. While I was listening it occurred to me all the same benefits imply for pre-K dance training too.

The Research they shared...

A child's brain grows 75-90% of it's adult size between age of 3-5.

85% of the child's intellect, personality, and social skills are formed by age 5.

There's more, but I guess I don't need more proof. Use research information like this to ADVERTISE your program. What parent can say no to dance class when they think about it this way? It's not about dance class being a "nice to do" its a MUST do when you look at this data.

As teachers we know this intuitively, we see the children progress in the classroom quickly and we can tell the kids that are in a pre-school program from the ones who are staying at home.

Dance training like 4K schooling is an important part of the development process. Especially for kids who are not in other training programs by age 3 - dance can make a big difference.

Another key differentiator was the income of the parents, and while I agree that dance typically tends to go to children in more affluent homes, there's great opportunity for your studio to reach out to low-income families with options to get their children in the studio too. Or maybe this will motivate you to reach out with efforts to your

Baggy ankles and sequins

It's recital season. Dance teachers don't live by a regular calendar year we live by our business calendars. Registration time, back to school, nutcracker season, recital season and summer school... gee, when is it time for vacation season? I need another vacation. Recently I was lucky enough to travel to Las Vegas to the Dance Retailer News Expo for Releve' it was a good show. And I did take a mini-vacation for a day before the show. Las Vegas is fun; it's the place where sparkley dance teachers look right at home in thier sequins and high heels. You know what I'm talking about ladies... admit it.

A couple of observations from the show:

I observed there doesn't seem to be anything all that innovative in the dance world, just more of the same. Some new fabrics were kind of neat, and ballroom is still hot. I did run into a new company that makes barre' wraps, it's called Gypsywraps. She doesn't have a website yet, but maybe a distributor will pickup her products and it will be available soon to us. It's a velcro, terry cloth personal attachment for the barre'. I thought it was cool. I think I will approach her about selling with my Releve' posters too, heck I guess I could be a distributor for her.

I also observed that even in a fashion show models/dancers need to wear tights! Rhee Gold talks about this all the time in his commentary and I totally agree, all dancers need tights. Speaking of tights, I'm trying some new ones out this year at my studio, Revolution brand classic pink. They guarantee no baggy ankles, we'll soon see. I hate baggy ankles. I really do. Makes the kids look like 90 year old women. They already look 30 years old with all the make-up hate to make them grow up too fast with baggy ankles too.

Hello Spring, time to spruce up the dance studio.

I'm going to take a minute to remind all our dance teachers that spring cleaning isn't just for our homes. Busy schools start to look a bit worn and torn this time of year. If you have a spring break at your school consider investing in a little bit of paint and wall hangings to spruce up your space. I know we all usually wait until summer to do this, but consider that parents are going to be making resistration decisions soon and you want to make sure to have your best dress on, so to speak. Especially now in this financial turmoil many families are facing.

A fresh coat of paint and a few new interactive art posters from Releve’ dance posters can make the studio shine. And for less than $100.00 you can make parents and students see that you are investing in your business and in them. And make it a place they want to come to for a bit of a reprive.

Your walls talk. Do you know what they are saying about your business? Roll up your sleeves and let's get to work.

(if you want to order Releve' posters, go to http://www.instructdance.com/) Sorry, a little shameless self promotion for my company. These are the 5 positons for ballet and other dressing room type posters to get kids dressed right for class.

Will the economy hurt my business?

Will the economy hurt my business?

Sounds like an obvious question, but the answer is not completely obvious to me. As a dance studio owner of less than 10 years I have not experienced a downturn in the economy the likes of the one we are facing now. I know that dance studios have been around for a really long time- so what's in their business model that has kept them running all these years, even during economic hard times? What's the secret to staying afloat and keeping kids in the classroom?

When I look at my business I feel like I give an great product at a reasonable price. I know people (and my customer target group) invest in their children before all else. I know as a mom I would do without to make sure my daughter could keep dancing. So what's the answer?

The only way to know if the economy will hurt you is to start asking your customers. I am working on my annual customer survey to every parent - I hope you all do these too- feedback from parents is very valuable. Each year I ask if we met their expectations and other typical stuff. However, the most important question I ask them is "Would you recommend us/or Have you recommended us to a friend or family member." This is the all-important question- to understand word of mouth marketing impact. And word of mouth is a powerful method of marketing during troubled times. People trust each other more than anything else.

This year I'm working on adding a question or two tied to the economy to my survey - Will you be able to continue to provide your child with dance classes next year? Or, what can we do to help you with more flexible payments? etc... I don't have the right question yet, good questions take time, but you get the idea.

I encourage you to start thinking about a question or two you can ask to make sure you can respond and react smartly to the downturn next season too.

Dropping your price is not necessarily the best option(even though your customers may tell you to do it); increasing the value of your product is probably the most sound advice.

You could consider offering "specials" or "loyalty rewards" to existing and new customers. Remember, not to leave the new deals for the new students only. Even if it's a free pair of tights or a free logo'd bag (can be a marketing expense for you, ask your accountants) it can go along way in this deal seeking economy we are in- so reward your customers!

Some other random marketing ideas:
Re-packaging your classes to be more affordable without lowering price is also an option. Shorter term- less price, but at same hourly rate for you. Allows parents to keep some flexibility without committing to a long term service agreement making them feel safe spending money.

Summer programs are probably the most at risk right now. You could offer a free class as part of your package to get people over the hump or other added value efforts.

Other marketing tricks would be to say "we are not raising prices this year" - holding the barre' on prices.

Look for alternate sources of funding, health care plans that cover some classes as part of a fitness program. This is working well at my school. You just may need to rename and invoice differently to make it work for their needs.

Bottom line is you need to be empathetic without sounding to desperate in your conversation with customers in person or in your marketing materials. The economy is tough on all of us, but we'll get through this with some creative thinking.

The little gifts a teacher receives

Had another "Smile" moment this week at class when a student gleefully pranced into my studio to give me a gift. She made it herself, a necklace of colorful beads made just for me - her Dance Teacher. She asked me if I'd wear it, so of course I did. She was proud as a peacock.

I love little moments like that -- the pretty drawings we get, the occassional wilted tulip or silk bouquet-- all are lovely just the same. Gifts from the heart. That's where dance comes from too, we've awakened a spot in thier hearts so bountiful they can't help but share it with us. That's truely something you and I can be proud of.

Enjoy the gifts my fellow teachers. The love always returns to us.

Experiencing the "Flow" - Create Your Happiness

Have you ever just listened to a piece of music and the dance just appeared in your mind? Maybe it was just a combination that struck you to a particular part of the refrain? I love it when that happens! It's called being in the "flow."



Over the years I've learned to wait for it. I'll listen to music that I need to choreograph for my student recital over and over again until the movement appears to me. Now, please don't stop reading because you think I'm crazy. It really does work for me. When people ask "how do you choreograph all those dances" I tell them that after awhile the dance sort of just "appears" to me. I can start to see it happen on stage, feel it as I move around and then I write it down quick. Does this happen for you?

If it does, psychologists would tell you that you are IN THE FLOW. You are linked with the moment, the motivation and the talent to make it happen and you are totally in sync with yourself. I think we all need to find more "In the flow moments."


You've heard the term "go with the flow" well this is a new look at that idea. It's probably where that catch phrase came from, now that I think of it.


Here's an excerpt from the research...There is a state that psychologist Mihaly Csikszentmihalyi writes about called flow. The Experience of Flow:

"My own addition to this list is the concept of the autotelic experience, or flow, and of the autotelic personality. The concept describes a particular kind of experience that is so engrossing and enjoyable that it becomes autotelic, that is, worth doing for its own sake even though it may have no consequence outside itself. Creative activities, music, sports, games, and religious rituals are typical sources for this kind of experience. Autotelic persons are those who have such flow experiences relatively often, regardless of what they are doing.

Of course, we never do anything purely for its own sake. Our motives are always a mixture of intrinsic and extrinsic considerations. For instance, composers may write music because they hope to sell it and pay the bills, because they want to become famous, because their self-images depends on writing songs—all of these being extrinsic motives. But if the composers are motivated only by these extrinsic rewards, they are missing an essential ingredient. In addition to these rewards, they could also enjoy writing music for its own sake—in which case, the activity would become autotelic. My studies (e.g., Csikszentmihalyi, 1975, 1996, 1997) have suggested that happiness depends on whether a person is able to derive flow from whatever he or she does.

A brief selection from one of the more than 10,000 interviews collected from around the world might provide a sense of what the flow experience is like. Asked how it felt when writing music was going well, a composer responded,

You are in an ecstatic state to such a point that you feel as though you almost don't exist. I have experienced this time and time again. My hand seems devoid of myself, and I have nothing to do with what is happening. I just sit there watching in a state of awe and wonderment. And the music just flows out by itself. (Csikszentmihalyi, 1975, p. 44)

This response is quite typical of most descriptions of how people feel when they are thoroughly involved in something that is enjoyable and meaningful to the person. First of all, the experience is described as “ecstatic”: in other words, as being somehow separate from the routines of everyday life. This sense of having stepped into a different reality can be induced by environmental cues, such as walking into a sport event, a religious ceremony, or a musical performance, or the feeling can be produced internally, by focusing attention on a set of stimuli with their own rules, such as the composition of music.

If you are still reading, Congratulations! You made it through a college course on flow. It's a bit of a tough read, but its interesting and note how old the research is...this is not new stuff. I bet I was in pre-ballet class when this research was written.

So, go find your flow! I bet it's some place with music and an empty stage nearby...

Madison Ballet Board of Directors

I'm not sure how many of you have ever had the chance to be on the Board of Directors for any non-profit organizations, but I'm lucky enough to serve with Madison Ballet. Madison is about 45 min. from my dance studio and I work my day job in Madison as well so it's a good fit for me.

This year has been exceptionally challenging for all Arts organizations. With the economic downturn the non-profit world has seen the money from thier donors evaporate with the Wall Street and banking scandals. We've all seen direct impact to this with our own studios I'm sure, people cutting back on classes or maybe not buying as much new clothing or accessories.

Dance is an important cultural aspect that we must not let die in the downturn. Major dance organizations such as the San Francisco ballet, ABT, Ballet Chicago, Madison Ballet are great places for our students and future students to catch the "dance bug". If they never see a real ballet on stage or on TV how are they expected to emulate it in your studio or on your stage?

If you have a major non-profit group close by pick up the phone and talk to the local Executive or Artistic Director. Now, may be the time you can partner with them to help them fundraise and help you gain new students. Your affilliation with upper level dance organizations can only help your brand and your local credibility. Be creative. Hire them to be guest teachers or run a seminar for your summer program. Go jointly to a local school and share the love of dance together. Host a fundraiser with your ticket sales in exchange for back stage passes to thier next performance. There are millions of options, but you need to ask. Our young dancers are the next generation of ticket buyers for these arts groups. We often lose sight of the fact that we ALL need to collaborate to push the next generation of dance forward. Go ahead. Find the local groups near you- even if it's an hour away or more. It will be worth the call!