Google Sidewiki for your website

Thought I'd share this cool new application just launched by Google. If your dance school has a website ask your web guy or gal to look into this. Just be careful because you'll need to monitor it and respond to any negative posts. But on the flip side this Sidewiki could help promote your business (or should I say let your customers promote your business.)

Google Sidewiki- info from MarketingProfs site below:

Sidewiki is a just-launched add-on for the Internet Explorer and Firefox browsers that lets you comment on or leave information associated with any Web page. Basically, it makes every website social. Even your website. If people don't like the customer service you provided when you shipped them their Dell laptop, they can leave a comment directly on your homepage stating so. Likewise, if you gave them excellent customer service, they can say that as well. And after you add your comment, you can then share it via link, email, Twitter, or Facebook.
Since this tool just launched, there will no doubt be many tools and applications created shortly that play off of the functionality of Sidewiki. But, needless to say, this add-on holds powerful implications for any company that creates online content, and you need to make yourself aware of the tool now.

Why you should care: Every webpage now can be commented on. Every. Single. One. Potentially, your competitor could comment on your company's website criticizing your products and services. So can your customers. Did you launch a blog and turn off comments? Now your readers can still comment "on" your blog.
What you should do NOW: Go add Google Sidewiki to your browser. Then check out your website, your blog, and social sites that you have a profile page on to see whether anyone has commented on any of those pages.
Unfortunately (or fortunately), you will have to start thinking about how to respond to customers online, because this tool will likely be a popular one. And that will lead to competitors' offering similar tools.

Remember when you heard that "you can't control the conversation"? That's now become reality with tools like Sidewiki. You need to familiarize your company with what this tool can do, so that you can react to feedback left for your company and, hopefully, become proactive in using Sidewiki to connect with current and potential customers.